Tips for Being Consistent in Using Video
Tips for Being Consistent in Using Video!
Today we're talking about video in your real estate business and I want to give you a couple of tips on how you can consistently use video in your business.
Now, a lot of times I would say that the easiest thing that you can do is to use your phone it is such a powerful tool now I'm sitting here in my office I have a videographer he's got the whole setup and this is amazing I'll also tell you that I've been working with a videographer for over four years so this isn't my first round. When I started doing video in my business I started with my cell phone and as my skills grew and as my budget grew so did the people that helped me.
So, now I actually have video editors I have a videographer they have the lighting they have all of that kind stuff so just getting started I would say make it very accessible to yourself because if you have to hire someone you'll be less likely to just get started so I would say get started by using your phone.
Now, if you want to put out something that's a little more polished and you don't want to be on phone then the next thing that I would do is I would actually schedule in advance so you know here I am today you can absolutely know that I'm treating this as an appointment just like I would a listing appointment or a buyer appointment so I didn't show up late and I absolutely showed up prepared with what I'm doing right I value my time I value his time and because I'm paying for this I'm more prepared so you will do you know when you schedule with a videographer you're actually going to show up prepared if you don't that's crazy you're just wasting money.
So, I would say schedule your videographer in advance don't wing it give yourself time so that you can do my next steps which would be to start by having a place to brain dump ideas you're going to get sparks of ideas you're going to see something on social media that you want to do make sure you jot down all of that stuff a week before your scheduled time with your videographer you're going to want to put time aside to actually go deeper into your brain dump so you're going to pull out those ideas and then develop them a little bit more come up with a script come up with your bullet points because that planning session is going to make your time with your videographer way more useful.
I do also have some post-shooting tips that I think are really helpful to be consistent with video so after I shoot all of my videos I make sure to put every title of every video in a list and then I have all of the places I want that video to go so it's going to go on google business it's going to go on Instagram, it's going to go on Facebook, it's going to go on LinkedIn it's going to be emailed out to all of my clients and it's going to go on my website in a blog so I have this whole plan of where I want that video to go and I will tell you that I've shot a video in the past and I didn't keep track of everything that I shot and I came back a year later and thought I did I do a video on that and I did and it never got published because I didn't have an organizational tool.
It can be as simple as a spreadsheet but you need to take all those titles and then decide where they're gonna go the last part as I would say don't compare yourself to someone's you know four years five years into doing a video with the day one you have to practice guys if you want to feel comfortable on camera shoot video every single day like I said to start on your phone you don't even have to send the video to anybody but practice shooting video with yourself and being on camera and I would also say just realize you're never going to be a hundred percent happy with the way that you look and sound on camera okay, like you have to let go of your ego because you know the little hole in your head I see i have a hole right here I'm not gonna have him zoom in but I have a hole in my head right here you guys probably never even noticed that right and if you did you definitely wouldn't say anything to me but it's the first thing I see or oh my voice is so squeaky right it looks so fat or this that and the other okay it's just your face the way that you look on camera is how you look in person.
So, get over it don't overanalyze the way that you look and sound just know that the more you do video the more you'll get comfortable so I encourage you right now to start shooting some form of video every single day so that you can get more comfortable and then get it scheduled and be consistent. Good luck!
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