Ideas for 5 Areas of Content Every Real Estate Agent Should Be Creating

Ideas for 5 Areas of Content Every Real Estate Agent Should Be Creating!

We all know video is important but do you ever feel like how am I going to come up with ideas on what to shoot? Well, my good friend Jason Pantana who is also a fellow Tom Ferry coach really boils it down into five content buckets. So, today I want to talk to you about five content buckets that you should be focusing on to help you get into content creation.

The first bucket of content creation is all around the real you or you could say the real me. People want to do business with people who they know, like, and trust so as you're creating your content and brainstorming ideas think about how will this help people get to know me? What kind of hobbies are you into? what kind of food do you like? What's your life like outside of real estate? Trust me when I say that you want your tribe to work with you so the more you show up as the authentic you in your video and your content the more you're going to attract people who are like you and that's always fun, right? Everybody wants to work with somebody that's a little bit like most of the time.

The second bucket is all around being the knowledge broker. Now you gotta remember inside this bucket there are two types of content: there's being a knowledge broker for sellers and there's being a knowledge broker for buyers. What does a knowledge broker do?  The knowledge broker is the person that understands the market you've often heard me preach about you have to be studying the market if you are not spending time every single day analyzing the numbers and knowing what's really going on in the market then unfortunately you're falling behind so this content is all about market updates right but more than just stats I mean yes, they care about the stats but they don't want to be bored to death by days on market and list to sales price ratio you have to break it down and help them understand if you're a buyer in today's market this is what it means for you and the same thing for a seller so be the knowledge broker.

The third bucket is all about being a hyper-local agent. You guys know I work all over the east valley but where do I love to work I love to work close to home wouldn't it be nice if you could just attract clients really close to home and cut out the commute so hyperlocal is probably one of my favorite ones because this isn't a one size fit all if you are really into the food you could go hyper-local on food I live in Arizona I can go hyperlocal on the best places to go hiking in the winter right I could go hyperlocal on the best place to get a massage or to get a facial what hyperlocal means to you might be different for me but what it means for your client is that you work live and play in this area, show that to them.

The fourth bucket is behind the scenes. You know there's a reason that there's an HDTV channel people want to see you doing what it is that you do right you and I know it's not like HDTV however show them behind the scenes show what it takes to get a listing ready to go onto the market, you know that pre-staging that post staging show what it's like to show homes in Arizona when it's 120 degrees outside and you've got to use oven mitts to open the lockbox Trust me they want a peek into the day in the life of a real estate agent so don't be afraid to let them in and show them behind the scenes.

The fifth bucket is all-around social proof. There's no doubt about it you're good at what you do but you might not be good at tooting your own horn so there are some tips and tricks to do that we're talking just sold just listed a map of my recent sales and of course great testimonials from people who know you like you and trust you so do yourself a favor and document or capture those moments when your clients are really happy with what you're doing and show everyone else that you know what you're doing now that we've explored the five bucket areas of content get out a piece of paper get out your whiteboard and just start brainstorming ideas you'll start to find themes just kind of come out on their own and use these five buckets to help you generate ideas.



You want more? Check these out!

Resilient Realtor - Database Management Class
Want most of your business to come from repeat and referral clients? Us too! Your database is where you start. Learn how to intentionally love on and manage your database so you can start earning repeat and referral business!
How to get Clarity - 4DX Wigs and Whirlwind - Agent Insights
How to get Clarity - 4DX Wigs and Whirlwind - Agent Insights Don't lose clarity on what matters and get lost in the whirlwind! It's so easy to get trapped in that, especially if you're a solo agent wearing 17 different hats. In order to stay focused and ACTUALLY SEE RESULTS, you need a W.I.G (wildly important goal). And no, it can't just be "to make a boatload of money". That's not a measurable goal. Watch this video to learn how to get out of the Whirlwind and set some WIGs. Recap of the four discipline
Get Bougie with your Schedule in 2022! - Resilient Realtor Class
2022 is the year that you get Bougie with your schedule! This class will teach you how to time block like a boss and get more out of your day. You'll learn how to time blocks and will get tools like an accountability tracker. This class is full of easy-to-use strategies to help you stay on task and achieve your goals. With this class, you'll be able to take control of your time and finally crush your goals!
Masterminds 122721
Should I Join a Mastermind? Becoming a member of a mastermind can be one of the best investments you make in your real estate business. But how do you know if it's the right thing for you? Watch this video to find out! What is a mastermind? A mastermind group is made up of successful people who are willing to share their knowledge, ideas, and resources with others in order to help them achieve success. In this video, I'll tell you what your mindset should be before joining one so that you can decide if
What it is like to be in a Mastermind
What it is like to be in a Mastermind Merrill Jencks shares what it is like to be a mastermind and why as a busy real estate agent one should join one. Is it possible to grow faster and skip some of the mistakes that realtors make? Well not sure if that is possible but being part of a mastermind will help you grow. What is it like? It can be a great experience if you are lucky to get in one.
How to manage your client's expectations
In this video we talk about How to manage your client's expectations As a real estate agent, one of the most important things you can do is manage your client's expectations. In this video, Merrill Jencks will share tips for how to manage your clients expectations and building trust with your clients. Clients can be demanding and expectations can get confusing. How do you manage your client when they want to see homes at the drop of a hat? First you have to manage your schedule so that your clients expec
Stop an Unproductive Real Estate Career
How do you Stop an Unproductive Real Estate Career? Are you a real estate agent who is struggling to make your calls, be productive during the day, and, ultimately, make money? Maybe you feel like you never have the time do to the things you need to push your business forward and your life is always stressful? In this video, I'm going to share with you some tips on how to stop being unproductive by using what we like to call "Days By Design". If you are operating your business by the seat of your pants, y
Die with Zero by Bill Perkins - Book Review
In this video, I will be reviewing an amazing book called Die with Zero by Bill Perkins. It's all about getting what you can out of your money and your life before you pass on. In the world of business, we hear all about the importance of making money, saving money, and investing money. While all those things are important, it's not often discussed how we should spend the money. This book brings that topic to our attention and challenges us to start using our money to get all we can out of life up until our
What does a Real Estate Agent do all day?
Ever wonder what a real estate agent does all day? If you ARE a real estate agent, you might be wondering why you feel like you're not where you're supposed to be, or maybe you're overwhelmed and feel like you're doing too much? In this video, I will share the checklists I use and share them with my agents. Download the guides here: https://bit.ly/3rIS1KE If you're looking to strengthen your real estate skills, make sure you subscribe to this channel and follow us on Facebook and Instagram @ResilientRealt
Reasons Why Real Estate Agents Fail
Reasons Why Real Estate Agents Fail A lot of people think they want to be a real estate agent. But there are some things you should know first. Watch this video and find out why most agents fail within their first year, what you can do to avoid that fate, and more! If you're looking to strengthen your skills as a real estate agent, watch more of my videos and follow us on Facebook and Instagram at @ResilientRealtor.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Post a Comment